The AAF Silver Medal on its red ribbon
AAF Toledo Awards

AAF Silver Medal

The American Advertising Federation’s Silver Medal Award Program was established in 1959 to recognize men and women who have made outstanding contributions to advertising and who have been active in furthering the industry's standards, creative excellence and responsibility in areas of social concern.

Nominate → Nominations close December 31, 2026

Criteria

Silver Medal recipients are selected by a panel of judges from each local club. Judges use the following AAF criteria when making their selections:

Contribution to His/Her Company

The recipient must have achieved success in one of the following areas of work: advertising agency, advertiser, media or advertising service

Creative Ability

The recipient must have shown a consistent, high degree of original thinking in their field.

Contributions to the General Advancement of Advertising

The recipient must have worked to increase the stature and raise the standards of the advertising profession.

Contributions to the Community

The recipient should be someone who has been active in civic or other groups dedicated to human or social welfare.

Nominating is easy.

All nominations must be received no later than December 31, 2026. The committee, composed of past Silver Medal recipients, will evaluate all nominations and determine this year’s honoree.

Simply click here to fill out the form →

AAF Toledo Recipients of AAF Silver Medal Award

Charles “Chuck” Welch
Most recent recipient
Charles “Chuck” Welch
2026
Founder of 107.3 The Juice (WJUC), which he launched in 1997.

1959–1969

1959 Bert Herron
1960 Franklyn Hawkins
1961 John I. Carr
1962 Richard J. Zimmerman
1963 Sterling Beeson
1964 Ralph Sisson
1965 J. Quinten Kenney
1966 Albert H. Rotsinger
1967 John A. Zabowski
1968 Hans W. Bluethe
1969 Kenneth R. Orwig

1970s

1970 Ken Kinney
1971 Richard Kudner
1972 Mark Widerschein
1973 Richard A. Mueller
1974 Fred J. Harrington
1975 Edward T. Roberts
1976 Thomas N. Bloomer
1977 Thomas R. Weiss
1978 Douglas L. Sinn
1979 Robert F. Martz

1980s

1980 Nancy L. Rossnagel
1981 James E. Gilbert
1982 Thomas Welly
1983 George Korhumel
1984 Thomas Hart
1985 H.W. “Buddy” Ray
1986 William D. Travis
1987 Michael J. Zapiecki
1988 Ruth H. Ray
1989 John Holmes

1990s

1990 Sunne Miller
1991 Harold Tenney
1992 John Strandberg
1993 Murray Stahl
1994 Mae Jo Ritchie
1995 Joseph Frederickson
1996 David J. Brown
1997 Debra J. Monagan
1998 Gerald Knapik
1999 Don Lea

2000s

2000 Jeff Kimble
2001 Mike Hart
2002 Stan Massey
2003 Bob Beach
2005 Terry Lesniewicz
2006 Joe Minnick
2007 Dr. Martha Rogers
2008 Mark Luetke
2009 William Tailford

2010s

2010 Martha Vetter
2011 Joe Pinciotti
2012 Jerry Brown
2013 Greg Shapiro
2014 John Gauthier
2015 Dan Weeks
2016 Jim Rohman
2017 Steve Hanson
2018 Judy McFarland
2019 Bill Sattler

2020s

2020 Mark Reiter
2021 Scott Greggory
2022 Kim McBroom
2023 Rhonda Sewell
2024 Michael Seay
2025 Chrys Peterson
2026 Charles “Chuck” Welch