Lunch & Learn
May 30, 2018
11:30 am - 1:00 pm
The Premier - 4480 Heatherdowns Blvd.
PANEL --- comScore & Nielsen
Jeff Sarault | Director of Sales, Local Agency - comScore
“Why comScore? Why now?” How comScore’s Local TV measurement service helps marketers target beyond age/gender.
Jeff has over 18 years of experience in media sales, research, programming and audience engagement and customer service with companies including American Airlines, CBS Radio, Citadel Broadcasting and Arbitron, Inc. Jeff joined comScore in November 2016 and is responsible for new business development and client activation of comScore’s Local TV measurement service. He represents comScore's unique solutions suite to leading media advertising agencies, leveraging comScore’s core capabilities to address clients' strategic and tactical marketing challenges.
Gerardo Guzman | SVP, Product Leadership - The Nielsen Company
Big Data (RPD) for Local TV: what you need to know and questions you should be asking
Gerardo Guzman is Senior Vice President, Product Leadership within the Watch organization for Nielsen, working on integrating large data sets into currency for TV and other media, expanding Nielsen measurement through its panels, aligning cross-product solutions for television and cross-platform content and advertising. Gerardo also leads the Scarborough service, focused on collecting and deliver local consumer attitudes, behavior and perceptions for all 210 DMAs.
Gerardo has been with Nielsen for over twenty-three years and has been focused for the last 4 years working with all members in the ad marketplace to integrate multiple large data sets at the local and national levels for TV, Audio and Print. He has held numerous roles including starting measurement services for mobile and video game platforms, and been part of Nielsen's Digital measurement transformation.
Prior to Product Leadership, Gerardo held senior IT Development and Management roles. He currently resides in the Chicago-land area.
$25 members | $30 non-members | $15 students
Reservations are required and needed by Thursday, May 24
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