Thursday, August 22
8:00 a.m. - 10:30 a.m.
Toledo Zoo - Great Hall - Museum of Science
Sponsorship Packages and Registration:
AAF is excited to host its second annual Mosaic Seminar, featuring keynote speaker Margarita De Leon (bio below.) Margarita’s address will focus on “Building a D&I Strategy for D&I Success.” Many organizations embark on diversity initiatives without understanding the steps necessary to ensure success. This conversation will focus on best practice strategies, and frameworks, needed for diversity, equity and inclusion to be part of the organization’s long-term vision. Margarita will also be accompanied by six expert panelists, who will share their industry insights on how D&I tactics impacts their daily work: From analyzing a company’s diversity before buying their products, to appropriately marketing to various communities.
Attendees can also enjoy a continental breakfast in the Toledo Zoo’s recently renovated Great Hall within its Museum of Science.
Our goal is to educate advertising professionals on their responsibility to cultivate, and advocate for, diverse talent within their fields. For our industry to stay competitive and lucrative; this requires the creative intelligence of all individuals, from all backgrounds and walks of life.
Margarita De León is Vice President for The Kaleidoscope Group, a global, full service diversity and inclusion consulting firm, based in Chicago. She has worked with The Kaleidoscope Group over the past 20 years securing, leading and managing clients on their Diversity & Inclusion journeys. She facilitates diversity and inclusion training throughout various locations in the United States and other parts of the globe. In 2013 through 2014, she facilitated Inclusion Training while on a 4 month global tour of 19 different countries.
Margarita has enjoyed an impressive career that spans close to 40 years, including 17 in the healthcare industry. Margarita has experience in the areas of Hispanic marketing, advertising, nonprofit development, corporate communications, publishing, fundraising, special events, diversity and public service. Her professionalism and leadership has elevated the presence of Ohio’s Latino community as a strategic and important partner in all segments of the state. She is the former publisher of BRAVO Magazine, Ohio’s first Hispanic magazine introduced in the fall of 1997 as a newspaper and then in 2003 as a magazine.
Margarita has Bachelor’s and Master’s Degrees from Bowling Green State University and an MBA from The University of Toledo. She enjoys contemporary Latino music, art and literature. Her hobbies include cycling, cooking and yoga. She is most proud of her three children and their accomplishments: Tito, Jose and Elisa.
Born and raised in Lorain, Ohio, Margarita is one of 14 siblings. She attributes her innate desire to serve others to her upbringing.
“To serve others is a gift that comes to all of us if we are open to accepting it.”
Brandy Jones is the Vice President of External Affairs at the Southwest Ohio Regional Transit Authority/Metro. In this role, she serves as the organization’s spokesperson and is responsible for overseeing media relations, digital media, employee relations, marketing and advertising, government affairs and community engagement efforts.
Mrs. Jones has more than a decade of experience in the public relations industry. She has held several leadership roles at Metro, including external affairs director, public relations manager and internal communications coordinator. Prior to Metro, she served as an Account Coordinator at Kevin Wilson PR Agency.
Among her numerous volunteer roles, Mrs. Jones is a member of the Cincinnati Chapter of the Links, Inc., serves as Vice President of Programming for the Public Relations Society of America (Cincinnati Chapter), and previously served as president of the Conference of Minority Transportation Officials (Cincinnati Chapter). She is 2016 graduate of C-Change, a Cincinnati Chamber of Commerce Leadership program.
She has been recognized as a “Forty Under 40” by the Cincinnati Business Courier, a “Top 40 Under 40” by Mass Transit Magazine, and is a recipient of numerous PRSA Blacksmith awards for her professional body of work, including being a member of the 2016 PRSA Communications Team of the Year.
Mrs. Jones holds a Bachelor of Arts degree in Public Relations from Xavier University. She is an Accredited Public Relations professional.
Metro is a non-profit, tax-funded public service of the Southwest Ohio Regional Transit Authority, providing about 17 million rides per year in Greater Cincinnati.
Darrell Sheares, Jr. oversees design and branding across all client engagements. His day-to-day involves collaboratively working with business leaders to evolve their brand experiences, interactive marketing strategy and products through key insights, strategy, design, and technology. He started graphic designing while in high school freelancing for a variety of small clients. Prior to co-founding TouchDown, Darrell studied Advertising and Graphic Design at Columbus College of Art & Design (CCAD). Since the start of TouchDown he has worked on successful projects for MetroPCS, Tim Hortons, and more.
Jennifer Rader is the Diverse Supplier Development lead with Dana Corporation. Jennifer regularly interfaces with diverse suppliers and large automotive OEMs. Jennifer is a strong believer in developing suppliers to their fullest potential and creating the most profitable outcome for both the supplier, the customer and Dana.
As one of the leading Tier 1’s to the auto industry supplying every major auto manufacturer, Dana Corporation has a commitment to its customers and supplier base that is driven by its own success in the industry. Dana has been a Top 50 Supplier to General Motors for four consecutive years and recognized by the Canadian Aboriginal Minority Supplier Council (CAMSC) and Great Lakes Women’s Business Council (GLWBC) for excellent performance and participation within the diverse supplier space. Dana’s accomplishments are possible by leveraging core business values to drive continuous improvement and exceed customer expectations.
Thaddaeus Washington drives the strategic vision and growth for TouchDown, evangelizing the promise of creating brands that score. He brings a unique blend of business acumen, technology prowess and high-level commitment to client relationships. Every day he works hard to ensure the agency delivers exceptional brand experiences (the work), exceptional client experiences and exceptional employee experiences. An accomplished musician (guitar), studied Music Performance at the Bowling Green State University. Thaddaeus now has 6 years experience in advertising and branding, including work for Tim Hortons and MetroPCS.
Sophia Fisher is the owner/founder of Urban Adrenaline Media. Sophia is a creative and well-rounded professional with over 12 years of experience leading diverse marketing and business initiatives with a concentration on digital media objectives that impact profitable outcomes. Sophia has extensive experience in Women’s Athletics relative to marketing and promotions for Title XI initiatives , as well as, online publishing in the fashion, food, entertainment news, and fitness verticals focusing on content creation and digital advertising. She is an inclusive leader able to capitalize on emerging technologies while still creating engaging consumer centric content and simple brand messaging that enhances the user experience and their journey. Sophia has worked within the private and non-profit sectors creating dynamic campaigns both in Spanish and English. Sophia has degrees from Ohio Northern University, University of Toledo, and is completing her studies at University of Michigan. She is currently finishing her Diversity and Inclusion Certification. Some notable clients are Golden Globes and Conair.
Urban Adrenaline Media is the agency for those who choose to “not fit in but, would rather stand out”…a digital marketing and communications firm specializing in the new diverse American marketplace. With culture at the core, each of our campaigns are born from an authentic cultural truth serving as a focal point connecting brands to consumers. Special concentration on diversity and inclusion marketing initiatives. Diversity and inclusion are not just buzz words…it’s our passion.
Mark Urrutia is a native Toledoan and is a successful area entrepreneur. He is a graduate of the University of Toledo, Leadership Toledo and holds several professional designations in the financial services industry. Mr. Urrutia serves as the Regional Director of the Minority Business Assistance Center. The MBAC is a state granted program, housed and supported by the University of Toledo, that assists Ohio’s growing business ecosystem develop and grow.
Throughout Mark Urrutia’s career, he has strived to promote diversity and inclusion as a part of business propositions. He understands that inclusion is not just “the right thing to do”, it leads to good, profitable business. Mark works to help diverse business ventures become top performers while assisting area organizations realize the intrinsic value of a complete inclusive work environment, including supplier diversity.
ADV: is the monthly newsletter for AAF Toledo. The newsletter contains a letter from the club president, monthly program information, company profile, member profile, calendar of events, new members, committee updates, and more.
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