Marketing Director


1. Collaborate and manage digital marketing strategies and tactics for the law firm with deep subject matter expertise of various channels including: on-site and off-site optimization strategies, as well as a strong foundational knowledge of SEQ, particularly Local SEO.

2. Build, drive and optimize successful Google, Facebook and other PPC marketing campaigns. Constant ongoing creation of keywords, display banners, and ad copy.

3. Drive continued optimization of SEM campaigns through performance analysis, ad copy testing, quality score improvement, keyword management, landing page testing, etc.

4. Interpret trends and making recommendations based on the firm's CPA, CPC, CTR and ROAS. Work collaboratively with the CRM on audience development, ROI analysis and performance measurement practices.

5. Establish digital marketing benchmarks & KPis alignment with client/visitor behavior across all channels and formats.

6. Identify new channel opportunities and third-party partnerships. Work collaboratively with the Director of Marketing on the development of the overall marketing plan to deliver compelling stories, campaigns, offers, and content appropriate for each platform.


  • Bachelor's degree in marketing, journalism or related field required. At least two (2) years of experience with increasing responsibility in a professional business in all key aspects of digital marketing and/or digital strategy.
  • At least two (2) years of experience with PPC marketing (AdWords: 2+ years; BingAds: 2+ years; Facebook Ads: 1+years). AdWords certification is required.
  • Solid knowledge of Google suite of products (e.g. Google Adwords, Google Analytics, Google Optimize, Google My Business, Google Webmaster Tools, YouTube, Google Tag Manager, etc.).
  • Working knowledge of HTML. Strong experience with content management systems, particularly WordPress, and understanding of online marketing concepts, strategies.
  • Knowledge and proficiency with Adobe and Microsoft Office suite of products. Strong writing skills mandatory.

How to apply:
Please apply by sending a resume with a cover letter to Include "Marketing Director" in the subject of your email. Please also include three employment references.

Contact: Charles Boyk
Posted: November 28, 2018
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AAF Toledo

7230 Sawmill Run
Holland, OH 43528
Phone: 419.866.4199
Fax: 419.868.3746

Mission Statement
Our mission is to provide programs and social activities that further the professional development of members in the practice of their craft, and make contributions to the community through public service and educational programs.