ADDY Awards

2017 American Advertising Awards (ADDYs)

Toledo Museum of Art and Madhouse Win Gold at 5th District ADDY Judging

Members of AAF Toledo have won two Gold ADDYs in the 2017 American Advertising Awards (ADDYs) District 5 Competition held March 25 in Columbus, OH.  Fifth District consists of AAF clubs in Ohio, Kentucky, and West Virginia. Local winners Toledo Museum of Art and Madhouse were recognized for the I Approve This Message Exhibition in fall, 2016.

Professional Gold ADDYs:

Madhouse

I Approve This Message Brand Campaign

Logo

Promotional Materials

Promotional Materials

Exhibit Graphic

Created for Toledo Museum of Art

 

Toledo Museum of Art

I Approve This Message Exhibition

Video

Created for Toledo Museum of Art

 

Entries that won Gold ADDY Awards at the local level were automatically entered into the District 5 AAF competition.  Local Silver ADDY Award winning entries were also eligible to enter. All District Gold ADDY winning entries automatically advance to the National ADDY Awards competition.  Winners of National ADDYs will be announced at the 2017 AAF National Conference on June 10 in New Orleans.

 

Congratulations to the 2017 ADDY winners (booklet)

Opening Video

Silver Medal Award Winner - Steve Hanson

 

 

 

About the Award:
The American Advertising Awards (ADDYs), is the advertising industry’s largest and most representative competition, attracting over 40,000 entries every year in local AdClub competitions. The mission of the American Advertising Awards competition is to recognize and reward the creative spirit of excellence in the art of advertising.

Conducted annually by the American Advertising Federation (AAF), the local AdClub phase is the first of a three-tier, national competition. Concurrently, all across the country, local entrants vie to win ADDY Awards – recognition as the very best in their markets. At the second tier, local ADDY winners compete against winners from other local clubs in one of 15 district competitions. District ADDY winners are then forwarded to the third tier, the national stage of the American Advertising Awards. Entry in your local AdClub competition is the first step toward winning a national ADDY.

Entering the American Advertising Awards supports the entire advertising industry, because the AAF and its local and district affiliates use the proceeds to enhance advertising through programs such as public service, internships, advocacy groups, advertising education, and consumer awareness.

Selection of the most creative entry is affected by a scoring process in which a panel of judges evaluates all creative dimensions of every entry. A GOLD ADDY is recognition of the highest level of creative excellence and is judged to be superior to all other entries. Entries that are also considered outstanding and worthy of recognition receive a SILVER or BRONZE ADDY. The number of awards given is determined by the judges, based on the relative quality of work in every category.

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June 7, 2016 - Hart Wins National Silver ADDY Award

Hart, a full-service, Ohio-based marketing and advertising agency, received a Silver National ADDY award for the ProMedica Urgent Care Integrated “We Treat You Well” Campaign. The award was announced Tuesday, June 7, at the National Award Show in Anaheim, California. The American Advertising Awards is the advertising industry’s largest and most representative competition, attracting over 40,000 entries every year in local AAF Club (Ad Club) competitions.

This is the third level of ADDY competition the campaign has won. It earned the right to advance to the national competition by winning a Gold ADDY at the District Five AAF competition in March. The comprehensive campaign won a Silver at the local level.

“This campaign has been a huge success, and we’re thrilled to be recognized at the national level,” said Mike Hart, president /CEO of Hart. “It’s an excellent representation of the work we do here at Hart in that it showcases both strategic thinking and creative execution to deliver results for the client.”

The campaign introduced a new type of urgent care facility into a growing, and increasingly crowded, market. Touting such benefits as extended hours of operation, 30-minute lab results and call-ahead appointments via a new feature on ProMedica’s mobile app, it focused on quality and convenience.

District Gold ADDY winning entries are automatically advanced to the national competition. Selection of the most creative entry in each category is conducted through a scoring process in which a panel of judges – comprised of accomplished advertising creative professionals – evaluates all creative dimensions of every entry.

Hart is a full-service, Ohio-based marketing and advertising agency that has been in business for 51 years with offices in the Toledo area and Columbus. Ranked among the country’s top business-to-business marketing firms, Hart enables organizations to achieve greater customer relevance, recommendation and business results. Hart helps clients deliver powerful customer experiences through integrated services that span strategy development, advertising, media planning, public relations, interactive marketing and video production. For more information regarding Hart’s services, please visit www.hartinc.com.

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With Michael Seay as District Chair, the 5th District American Advertising Awards judging was held on March 12 in Toledo.

Members of AAF Toledo have won three Gold ADDYs, three Silver ADDYs, and one Gold Student ADDY. The 5th District consists of AAF clubs in Ohio, Kentucky, and West Virginia.

Those who won Gold ADDY Awards at the local level were immediately entered into the 5th District AAF competition. Local Silver Award winning entries were also eligible to enter. District Gold ADDY Winning entries are automatically advanced to the National American Advertising Awards (ADDY) competition. Winners of National ADDYs will be announced at the 2016 AAF National Conference on June 7 at Disneyland in Anaheim, CA.

Judges:

  • David Moncur, Principal - Moncur

  • Mark Canavan, EVP - Executive Creative Director - McCann Detroit

  • Brian Gray, Partner - The Flatland

Professional Gold ADDYs:

  • Toledo Mud Hens - Nine at Hensville Logo

  • Toledo Museum of Art - "Play Time" Exhibition

  • HART - ProMedica Urgent Care "We Treat You Well" Campaign

Professional Silver ADDYs:

  • R/P Marketing Public Relations - R/P Season of Stress Kit

  • Madhouse - Ever True Campaign Video

  • HART - ProMedica Urgent Care Print Campaign

Student Gold ADDY:

  • Bowling Green State University - Do Amazing Things Mural

Congratulations to all of our local winners! A special thank you to Kathy Jex and Patty Schoepf for assisting on judging day, and to Eric Eggly for providing the fantastic space.

 

Congratulations to Jim Rohman, 2016 Silver Medal Award Winner (scroll down Facebook page to the video link)

Contact director@aaftoledo.org if you would like a copy of the winners' booklet mailed to you.

Congratulations to all the winners and thank you to everyone that submitted entries.

JUDGE’S CHOICE & GOLD ADDY AWARDS
 
PRINT ADVERTISING
 
Category:        19E - Newspaper Advertising
Entrant:           HART
Advertiser:      ProMedica
Title:                ProMedica Urgent Care Print Campaign
Credits:
Randy Phipps, Executive Creative Director
Sean Rodman, Creative Director
Zach Zollars, Art Director
Esther Fabian, Senior Account Executive
Susan Degens, VP, Media
Anna Crociata, Media Supervisor
Eric Eggly, Photographer
 
ONLINE/INTERACTIVE
 
Category:        44 - Syndicated Content - Digital Publications
Entrant:           R/P Marketing Public Relations
Advertiser:      Libbey Foodservice
Title:                Libbey Master's Reserve e-Book
Credits:
Susan Gdowik, Creative Director
Alex Hall, Art Director
Nick Lake, Art Director/Video Editor
Stacy Baca, Copywriter
Cindy Rae, Producer
Christine Carina, Account Director
Allie Schultz, Account Director
Nick Amrhein Photographer + Director, Videographer
Jim Rohman Photography, Photographer
 
FILM, VIDEO & SOUND
Category:        51B - Television Advertising, Local - :30 seconds
Entrant:           Madhouse
Advertiser:      Toledo Museum of Art
Title:                The Rise of Sneaker Culture Exhibit TV
Credits:
Madhouse, Creative & Production
Stephanie Elton, Toledo Museum of Art
 
BEST OF SHOW & GOLD ADDY AWARD
CROSS PLATFORM
Category:        71 - Integrated Brand Identity Campaign
Entrant:           Melissa Wehrman Designs
Advertiser:      Urban Farmer Philadelphia
Title:                Urban Farmer Philadelphia
Credits:
Melissa Wehrman, Creative Director
Scout, Website Programmers
Metzgers Printing, Printing
Dash Design, Interior Designers
 

Thank you to the following companies:

  • HART
  • Homewood Press
  • Eric Eggly Photography
  • Off Contact Productions
  • 2020 Exhibits
  • Penta Career Center
  • Mail Works
  • H.O.T. Graphic Services
  • The Valentine Theatre
  • President Tuxedo
  • The Image Group
  • Georgio's Cafe International
  • NOT FAST ENÜFF
  • Madhouse
  • SensoryMax
  • D2I

Band "NOT FAST ENÜFF" Sponsor:

Award Sponsor:

Show Sponsor:

  • Millcraft

ADDY Sponsor:

  • Harbor Behavioral Health, affiliate of ProMedica
  • AIM Specialists

Thank you to the following individuals:

  • Michael Seay & Will Lucas - show hosts
  • Matt Rubin
  • Jodi Szczublewski
  • Matt Lentz
  • Robert Wagner
  • Russ Grycza
  • Grant Eckhart
  • Rheannon Bugaj
  • Andrew Langlois
  • Caleb Kanagaratnam
  • Tim Speweik
  • Kathy Jex
  • Jeremy Allen
  • Lucas Sigurdson
  • Terry Lesniewicz
  • Nick Amrhein
  • Christian Pokrywka
  • Chris Zaharias
  • Emilie Voss
  • Mike Mori
  • Mark Jacobs
  • Casey Pogan
  • Steve Mockensturm
  • Matt Rowland
  • Judy McFarland

Fifth District judging will take place in Toledo on March 12.  Good luck to all the entrants.

information on forwarding Silver entries or reordering awards/certificates

 

 

 

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2015 National ADDY Winners

congratulations to Madhouse and Level 2 Audio for winning National Silver ADDY Awards at the National AAF Conference held in Las Vegas on June 13

  • Level 2 Audio - Mudkarts Sound Design for No Barriers Youth
  • Madhouse - Mudkarts Audio/Visual for No Barriers Youth

 

 


5th District ADDY Judging


March 20-21, 2015 in Louisville 

Members of AAF Toledo have won six Gold ADDYs, four Silver ADDYs, and one Silver Student ADDY in the 2015 ADDY® Awards District 5 Competition held recently in Louisville, KY. Fifth District consists of AAF clubs in Ohio, Kentucky, and West Virginia.

Those who won Gold ADDY Awards at the local level were immediately entered into the District AAF competition.  Local Silver Award winners were also eligible to enter. District Gold ADDY Winners are automatically advanced to the National ADDY Awards competition.  Winners of National ADDYs will be announced at the 2015 AAF National Conference on Saturday, June 13 in Las Vegas.

Professional Gold ADDYs:

  • Eric Eggly Photography
  • ProMedica Photography Campaign for ProMedica
  • Eric Eggly Photography
  • ProMedica Photography Campaign for ProMedica
  • Level 2 Audio
  • Mudkarts Sound Design for No Barriers Youth
  • Level 2 Audio
  • The Art of Video Games Sound Design for Toledo Museum of Art
  • Madhouse
  • The Art of Video Games for Toledo Museum of Art
  • Madhouse
  • Mudkarts for No Barriers Youth

Professional Silver ADDYs:

  • Eric Eggly Photography
  • Midnight Garden Photography Campaign for FJ Westcott
  • HART
  • Heritage Print Campaign for Certified Angus Beef
  • Madhouse
  • 2014 Reel for Madhouse
  • Madhouse
  • Mudkarts - VFX Breakdown for No Barriers Youth

Student Silver ADDY:

  • Jake Vriezelaar
  • "Christ Meets You Where You Are" Christmas Eve Film Opener

 

 

 

Thursday, February 26, 2015

The Valentine Theatre

Thank you to everyone that made ADDYs 2015 happen! The entrants (professional & students), the winners, the judges,the attendees, the creators of the design elements, the video productions, the presentation elements, the presenters, the hosts, the decorators, the singer & guitarist, the photographer, the band, the sponsors, the photo booth, the printers, the display boards, the venue, the catering, and the list goes on & on ... THANK YOU TO ALL!

Congratulations to all the Winners

A Tribute to Joe Metzger

Madhouse Intro Video

Dan Weeks, 2015 Silver Medal Award Recipient

Event Photos will be posted on our Facebook page - credit:  Jeremy Allen

Twine.it Photo Album

Thank you to the following companies:

  • Madhouse
  • Homewood Press
  • Eric Eggly Photography
  • Penta Career Center
  • 2020 Exhibits
  • Mail Works
  • Off Contact Productions 
  • AIM Specialists
  • Harbor
  • The Town Center at Levis Commons
  • Twine.it
  • Erin Ink
  • The Valentine Theatre
  • ​H.O.T. Printing & Graphics
  • President Tuxedo 
  • HART
  • METZGERS
  • WTOL
  • RLCREATIVE
  • The Image Group
  • Commerce Paper
  • Georgio's Cafe International
  • Thread Marketing Group 
  • HANSON
  • Interrupt
  • Concentrek Group
  • BGSU
  • Level 2 Audio
  • Fruchtman Marketing
  • University of Toledo
  • Cooper-Smith
  • Office Furniture Warehouse
  • Distant Cousinz

Thank you to the following individuals:

  • Jerry Anderson
  • Melanie Campbell
  • Cory Brown
  • Russ Grycza
  • Tiernen Rice
  • Michael King
  • Tyler Ritter
  • Alyssa Webster
  • Eric & Sandy Eggly
  • ​Beth Arnold
  • Rob Seiffert​
  • Jessica Wagner
  • Jeremy Allen
  • Ben Snyder

Committee:

  • Aubrey Hornsby
  • Michael Seay
  • Jodi Szczublewski
  • Robert Wagner
  • Matt Lentz
  • Kathy Jex
  • Karen Hopkinson
  • Casey Pogan
  • Suzette Kanarowski​

THANK YOU TO THE FOLLOWING:

our sponsors -

intro video support -

  • Hilton Garden Inn
  • Starbound Talent
  • The Valentine Theatre
  • Franklin Park Lincoln
  • Robert Wagner
  • Jason Crockett
  • Matt Lentz

voice over -

  • Chrys Peterson

creative design -

  • Terry Lesniewicz
  • Greg Stawicki

dinner music provided by -

event photographers -

  • Jeremy Allen
  • Lucas Sigurdson

Penta Career Center presentation team -

  • Natasha Baker
  • Julian Cherry
  • Catherine King
  • Morgan McCormick
  • Russ Grycza, instructor

judging assistant -

  • Kathy Jex, in-house communications

event hosts -

  • Matt Rubin
  • Robert Wagner
  • Greg Reece
  • Aubrey Hornsby
  • Michael Seay

Lunch & Learn

TBD

October 18, 2017 - 11:30 am

more information to come!

View Event

The Internship Event

Hilton Garden Inn, Perrysburg

November 4, 2017 - 8:00 am

more information

View Event

Our Favorite Things

Hilton Garden Inn, Perrysburg

December 6, 2017 - 11:30 am

Holiday Luncheon Event hosts: Chrys Peterson & Michael Seay   $30/person or table of 10 for $250 cash, check, MasterCard, VISA, American Express accepted   Cash Bar   Receive one raffle ticket...

View Event

  ADV: Newsletter

ADV: is the monthly newsletter for AAF Toledo. The newsletter contains a letter from the club president, monthly program information, company profile, member profile, calendar of events, new members, committee updates, and more.

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AAF Toledo

7230 Sawmill Run
Holland, OH 43528
Phone: 419.866.4199
Fax: 419.868.3746
Email: director@aaftoledo.org

Mission Statement
Our mission is to provide programs and social activities that further the professional development of members in the practice of their craft, and make contributions to the community through public service and educational programs.